News Releases
direct Awards Advertising Account to StrawberryFrog
The Media Kitchen - who partnered with StrawberryFrog – has been awarded Harrisdirect's media business
JERSEY CITY, NJ – June 22, 2005> – Harris announced today that its online investing provider Harrisdirect has selected StrawberryFrog, New York, as its lead advertising agency of record, effective July 1, 2005. The agency will provide marketing communications services and be the lead partner for strategic development. The Media Kitchen has been selected to serve as Ha rrisdirect's media advertising agency of record. Grey Interactive will continue to serve as Harrisdirect's interactive advertising agency of record.
Harrisdirect's agency search was facilitated by Linda Fidelman of ADvice & ADvisors, Inc.
"We are impressed with the deep business understanding that both StrawberryFrog and The Media Kitchen bring to the table," said Charlie Piermarini, President and Chief Executive Officer of Harrisdirect. "Their strengths were exhibited through their sound strategic thinking, integrated solutions and most importantly, their collective passion in growing our business."
Harrisdirect is a leading provider of online investing and investment advisory services to informed investors with long-term financial goals as well as third-party brokerage services to institutional clients and is part of Harris, an integrated financial service organization that provides more than 1.5 million personal, business, corporate and institutional clients with banking, lending, investing, financial planning, trust administration, portfolio management, family office and wealth transfer services. Harris is a member of BMO Financial Group (NYSE, TSX: BMO). For more information, please visit www.harrisbank.com or www.harrisdirect.com.
Contact:
Amy Yuhn, Harrisdirect, (312) 461-2478
Harris is a trademark used by various financial service providers in the BMO Financial Group, a marketing name used by Bank of Montreal. Banking products and services are provided by Harris N.A. and The Harris Bank N.A. Members FDIC. Insurance and annuities are offered through Harris Bancorp Insurance Services, Inc (HBIS). Securities are provided by Harris Nesbitt Corp (HNC), a registered broker dealer, member NYSE, NASD and SIPC and Harrisdirect LLC, a registered broker dealer, member NASD and SIPC. HBIS, HNC and Harrisdirect are wholly owned subsidiaries of Harris Financial Corp. Products offered by HBIS, HNC and Harrisdirect are Not Insured by the FDIC or any Federal Government Agency, Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate, May Lose Value. The purchase of insurance or an annuity is not a condition on any bank loan or service. Financial planning and investment advisory services are provided by Sullivan, Bruyette, Speros & Blayney, Inc., an SEC registered investment advisor. Family office services are provided by Harris myCFO, Inc. Investment advisory services are also offered by Harris myCFO Investment Advisory Services LLC, an SEC registered investment advisor and a wholly-owned subsidiary of Harris myCFO, Inc. Not all products and services are offered in every state and/or location.